


For our final project, we were paired up with another student from a different department in a class where they were responsible for promoting a short move they had produced. We were in charge of making the poster and EPK (electronic press kit) for the movie.The movie I was responsible for, The Effort, is about a young man who is learning guitar in order to continue and honor his late father’s memory. But as he is learning, however, an internal conflict arises as he realizes that maybe he’s only doing this out of guilt and not because he actually wants to. So the movie is a drama and the colors present in it are dark and muddy. I tried my best to reflect those colors in both the poster and EPK.
The producer was definitely in favor of a simple design, which I agreed with, so I kept it as simple as possible without going generic. So I started finding images with extreme shadows in order to reflect the dramatic tones within the story. I then, of course, needed to incorporate the guitar because it is the focal point of the story, literally and symbolically. I then muted all the colors, again to reflect those that are seen within the movie itself.
The hardest part for this project was finding the right fonts for both pieces. I am quite happy with the font used in the poster. I feel it reflect the grittiness and personal touch of the story. My partner was quite helpful and collaboration was an enjoyable experience.




